Last updated: November 2026
Inkfall ("the app") is developed and published by Razvan Popa ("we", "us"). Inkfall has no accounts and never asks for your name. To keep the game working, understand how it is played and answer your feedback, the app sends a small amount of data. From version 2.4 it also sends technical data so we can tell which of our own ads led to an install. This policy describes it. We do not sell it, the game shows no ads, and we do not use it to track you across other apps or websites. We do not use the advertising identifier on your device, and the app does not ask to track you.
A random app identifier. The app creates a random identifier on your device. The data below is tied to that identifier, not to your name.
Gameplay and usage events (FolioKit). The app records events such as "run started", "run completed" or "paywall shown", and how long a session lasts, together with the app version, iOS version, device model and approximate country. We use them to fix bugs, balance the game and decide what to build next. FolioKit is our own analytics service.
Feedback you send. If you send feedback from inside the app, we receive your message and, only if you choose to add it, your email address so we can reply. We use it only to read and answer your feedback.
Purchases (RevenueCat). The Full Scroll is bought through Apple, and the app unlocks and restores it through Apple. We use RevenueCat to record the purchase for revenue reporting. RevenueCat receives your purchase record under the random identifier, never your name or payment details.
Install measurement (AppsFlyer). From version 2.4 the app uses AppsFlyer to measure which of our own ad campaigns led to installs. When the app opens, AppsFlyer receives data including the random app identifier, a device identifier that Apple gives all apps from the same developer, an AppsFlyer identifier, your device model, iOS version, app version, system language, time zone, time stamps and performance details such as launch time, and your network (IP) address, from which it works out your approximate country. The app also tells AppsFlyer when you finish the tutorial, when you defeat a scroll's guardian for the first time, and when you buy the Full Scroll (with the price and currency). The app also passes AppsFlyer an attribution token from Apple. If you installed after seeing or tapping one of our Apple Ads, it tells AppsFlyer which campaign led to the install; otherwise it carries no campaign. We use this to see whether our ads work. It is tied to the random identifier, not to your name.
AppsFlyer acts for us, and also uses this data for its own fraud detection and to match devices, as described in its Services Privacy Policy. AppsFlyer keeps this data for up to 24 months unless we tell it to delete it sooner. AppsFlyer keeps its install identifier in your device's keychain to recognise a reinstall; it can remain after you delete the app.
Apple's anonymous ad reports. When someone installs the app after an ad, Apple's own attribution system (SKAdNetwork and AdAttributionKit) sends an anonymous report to the ad network and a copy to AppsFlyer. It says which campaign led to the install and carries no name, no device identifier and no personal data.
Your name, contacts, precise location, photos or messages, and your device's advertising identifier (IDFA). The app does not ask to track you. We do not use the data above to show you ads.
Your gameplay progress, unlocks, settings, Ink Journal and run history are stored on your device (via Apple's standard on-device storage). Uninstalling the app removes this data, except the AppsFlyer install identifier kept in your device's keychain, described above.
If you choose to sign in to Game Center for leaderboards, that sign-in and the scores you submit are handled by Apple under Apple's own privacy policy.
Payments are processed by Apple's App Store. We never receive or store your payment information.
Apple (App Store, purchases, Game Center, anonymous ad reports and Apple Ads attribution), FolioKit (our own analytics and feedback service), RevenueCat (purchase records) and AppsFlyer (install measurement for our own ads). Each handles data under its own privacy policy. The game shows no ads and contains no advertising network.
We keep usage events and feedback only as long as they help us improve the game. To ask us to delete the data tied to your app, or a feedback message you sent, email us at the address below. We will also ask AppsFlyer and RevenueCat to delete the data they hold under your identifier. We may ask for details such as your device model and approximate install date so we can find your data.
Inkfall does not knowingly collect personal information from children. The data above is tied to a random identifier unless you choose to include your email address in feedback.
If what the app collects changes, this page will be updated and the "Last updated" date above will change.
Questions about this policy: nextstep.appstudio@gmail.com